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Importance of Moz Domain Authority Score in SEO

Use OnPage Champ to Analyze DA Score of Top SERP Results

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How to Analyze Moz DA Score?

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Read it as a comparative metric

Moz score has no significance in isolation. It should be used as a comparative metric for other websites in the same niche (and competing for the same keywords).

It builds over a period of time

As per Moz, DA is a historical metric that will fluctuate over time. That can be because of your or your competitor's gains or losses; so relate appropriately.

Focus on link building

A higher DA website means a relative strength of backlink profile. Similarly, a drop in DA means you need to work on your backlink profile.

What is Domain Authority in SEO?

Domain authority (popularly known as Moz DA) is an indication of the backlink quality and relevance of a particular domain. It’s a number calculated on a logarithmic scale of 1 to 100. That means as you grow your domain authority, it becomes increasingly tough to move up the ladder.

It’s important to note that a higher DA is not a guarantee to rank on the top. It’s just an indication that a higher DA website has increased probability of ranking when compared to other websites in the same niche but with lower DA. 

Therefore, it becomes important to analyze the DA of top ranking websites before your start with your on-page optimization. Based on the DA of your competitors, you may need to tweak your SEO strategy to outrank them.

Common misconceptions about DA

DA score is a ranking signal

While Google doesn’t use DA in its ranking algorithm, a high DA website will stand to do well in organic rankings. That’s because DA score include factors that also play a big role in SEO.

Higher DA means guaranteed ranking

A higher DA only means an increased probability of getting ranked on the top, not a sureshot guarantee. Moreover, DA should be compared within sites that are in the same niche.

Low DA website can’t outrank a higher one

This was true a couple of years back but not anymore. Though it’s tough to displace websites with higher DA, it’s not impossible. Quality LSI based content can help you with that.

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Analyze the Moz DA score of your top competitors

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