Outbound Linking and its SEO Benefits
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Best practices when you link to External Websites?
Be contextual and natural
Think of your user when you link externally. Ask yourself how the information on the target page will help a user with his search query. Link only if you see a value for your user.
Mind your Anchor Text
Give contextual anchor text that defines the content within the linked web page. Avoid keyword stuffing and over optimization. Stay natural.
Always open in new tab
All outbound links should open in new tabs. This will ensure the user doesn’t move away from your website and can still interact with your content.
What is External/Outbound Linking?
Outbound links are URLs that direct visitors from your website to another website on the internet.
The aim of outbound linking is to help users get further information on a topic that is not present on your website. That improves the overall user experience and helps them get a complete answer to their search query. This also provides a context to the Google bot about your content, purely on the basis of the content that is present on the outbound url you have linked to.
Outbound links can be either no-follow or do-follow and determine whether you rlink equity is passed to the target domain /page or not.
How outbound links impact SEO?
Relevant and natural outbound links help Google better understand the context of your content thus positively impacting your search ranking.
Improves user experience
Outbound links are generally provided to help users get detailed information on a specific topic, especially when your website doesn’t cover that topic.
Helps in off page SEO
When you link out to someone, you can expect those websites linking back to you giving you backlinks or sharing your content piece on their social media channels, thus boosting your off-page SEO.
Why ONPAGE CHAMP?
Lesser data, more insights
OnPage Champ provides only actionable on-page SEO insights that you can easily digest and work upon. No more information overload.
Scale up your SEO fast
OnPage Champ shrinks competitor on-page elements research time from hours to minutes, enabling you to execute your SEO campaigns faster.
OnPage Champ tracks all on-page SEO activity for your web pages and correlates them to ranking fluctuations. You now know which on-page elements impact search rankings.