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SEO Best Practices for Optimizing URLs

Use OnPage Champ to analyze how top SERPs structure their URLs

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Best practices to optimize
URLs for SEO?

OnPAge SEO competitor research tool

Focus on readability

Make the URLs easy to read and understand at the very first glance, both for the user and the search bot. If not exact, make them semantically relatable to the content within.

Include the focus keyword

It’s a best practice to include focus keyword in the URL, as close to the beginning as possible. It helps in pushing up the CTR when the user spots the focus keyword.

Use hyphens as separators

Google bot sees hyphens in URL as spaces, thereby preserving the integrity of the words. The same is not true for underscores or any other special character.

Importance of optimizing
URLs for SEO?

URL of a page, by itself, is a minor ranking factor used by Google while defining the relevance of a page for a particular search query. But then, the same is true for so many other SEO factors.

A well written URL provides right signals to the search bot about the content and context of the page. At the same time, it will influence user click through rate (CTR), which in turn is an important ranking factor for the search bots.

That means improving your URLs and making them user friendly doesn’t directly impact your SEO ranking, but it improves the parameters which affect your ranking.

How SEO optimized URLs impact SEO?

It sets the context

A well written URL sets the context of what follows within the page. This is helpful for both the user and the bot.

It improves CTR

A well written page URL can catch the user attention, thereby resulting in higher click through rate.

It improves the user experience

A clear and concise URL that is easy to read and understand will ensure a relevant click, thereby improving the overall user experience.

OnPAge SEO competitor research tool


Lesser data, more insights

OnPage Champ provides only actionable on-page SEO insights that you can easily digest and work upon. No more information overload.

Scale up your SEO fast

OnPage Champ shrinks competitor on-page elements research time from hours to minutes, enabling you to execute your SEO campaigns faster.

Eliminate guesswork

OnPage Champ tracks all on-page SEO activity for your web pages and correlates them to ranking fluctuations. You now know which on-page elements impact search rankings.

Discover what top ranking SERPs do to optimize their URLs

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URLs for SEO