SEO Best Practices for Optimizing URLs
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Best practices to optimize
URLs for SEO?
Focus on readability
Make the URLs easy to read and understand at the very first glance, both for the user and the search bot. If not exact, make them semantically relatable to the content within.
Include the focus keyword
It’s a best practice to include focus keyword in the URL, as close to the beginning as possible. It helps in pushing up the CTR when the user spots the focus keyword.
Use hyphens as separators
Google bot sees hyphens in URL as spaces, thereby preserving the integrity of the words. The same is not true for underscores or any other special character.
Importance of optimizing
URLs for SEO?
URL of a page, by itself, is a minor ranking factor used by Google while defining the relevance of a page for a particular search query. But then, the same is true for so many other SEO factors.
A well written URL provides right signals to the search bot about the content and context of the page. At the same time, it will influence user click through rate (CTR), which in turn is an important ranking factor for the search bots.
That means improving your URLs and making them user friendly doesn’t directly impact your SEO ranking, but it improves the parameters which affect your ranking.
How SEO optimized URLs impact SEO?
It sets the context
A well written URL sets the context of what follows within the page. This is helpful for both the user and the bot.
It improves CTR
A well written page URL can catch the user attention, thereby resulting in higher click through rate.
It improves the user experience
A clear and concise URL that is easy to read and understand will ensure a relevant click, thereby improving the overall user experience.