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How to find organic search traffic in Google Analytics

How to find organic search traffic in Google Analytics

Google Analytics is a free SEO tool that lets you monitor your website traffic at one single place.

It offers you a host of traffic data for a website, like the source (including organic search traffic), demographics, real time usage, user behavior, conversions and so on.

Google Analytics Account

In this blog post, I will explain in detail how you can find organic search traffic using Google Analytics for your website and for specific pages.

Let’s dig in.

1. How to find sitewide organic search traffic using Google Analytics?

Organic search traffic is one of your website’s most prized assets, and it should be monitored and analyzed regularly.

Here’s how you can look for it:

Step 1: Log in to your Google Analytics account.

Sign into Google Analytics Account

Step 2: On the left hand side, click on ‘Acquisition’ tab.

Click on Acquisition tab

Step 3: A drop down menu will appear from where you need to select the ‘Overview’ tab.

Click on Overview tab under Acquisition tab

Step 4: Next, a page will appear in which you can see different sources of traffic to your website.

Different Organic Traffic SourcesDifferent Organic Traffic Sources

Step 5: At the top right hand side of the Acquisition Overview tab, you can set the date for which you want to see the data.

Date range option in Google Analytics

Step 6: In the date range section, you can also set date comparisons that will help you compare data between two periods. With the help of comparison, you can monitor your progress over a period of time.

Compare data of different periods in Google Analytics

Step 7: To know the split of organic search traffic, you need to click on the ‘Organic search’ in the Acquisition Overview tab. Once done, you will see options to further dissect the organic traffic (across keywords, location, landing page etc.).

Data around organic search traffic

To view the “not provided” data within the keyword table, you need to connect your Google Analytics account with the Google Search Console.

2. How to find Page Wise organic search traffic using Google Analytics?

Step 1: Log in to your Google Analytics account.

Sign into Google Analytics Account

Step 2: Now select the ‘Acquisition’ tab on the left hand side. After that, a drop down menu will appear and from there select the ‘Overview’ tab.

Click on Overview tab under Acquisition tab

Step 3: In the ‘Acquisition Overview’ tab, select the ‘Organic Search’ from the list of different traffic sources.

Click Organic Search option in Acquisition Overview Window

Step 4: In the next screen, select the ‘Landing Page’ option (just above the main data table).

Select landing page after clicking on organic search tab

Step 5: You can see a list of URLs and against each URL you can see the organic search traffic data.

Organic search traffic data for each URL

Further, you can do following activities on this page:

1. Select date range

2. Compare data between different periods (custom, month to month, year to year)

3. Click on the specific URL for more information

Conclusion

I hope this was helpful.

Google Analytics is definitely one of the best tools to monitor your website performance, and you now know how to check if your SEO efforts are resulting in organic search traffic.

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