Google Analytics is a free SEO tool that lets you monitor your website traffic at one single place.
It offers you a host of traffic data for a website, like the source (including organic search traffic), demographics, real time usage, user behavior, conversions and so on.
In this blog post, I will explain in detail how you can find organic search traffic using Google Analytics for your website and for specific pages.
Let’s dig in.
1. How to find sitewide organic search traffic using Google Analytics?
Organic search traffic is one of your website’s most prized assets, and it should be monitored and analyzed regularly.
Here’s how you can look for it:
Step 1: Log in to your Google Analytics account.
Step 2: On the left hand side, click on ‘Acquisition’ tab.
Step 3: A drop down menu will appear from where you need to select the ‘Overview’ tab.
Step 4: Next, a page will appear in which you can see different sources of traffic to your website.
Step 5: At the top right hand side of the Acquisition Overview tab, you can set the date for which you want to see the data.
Step 6: In the date range section, you can also set date comparisons that will help you compare data between two periods. With the help of comparison, you can monitor your progress over a period of time.
Step 7: To know the split of organic search traffic, you need to click on the ‘Organic search’ in the Acquisition Overview tab. Once done, you will see options to further dissect the organic traffic (across keywords, location, landing page etc.).
To view the “not provided” data within the keyword table, you need to connect your Google Analytics account with the Google Search Console.
2. How to find Page Wise organic search traffic using Google Analytics?
Step 1: Log in to your Google Analytics account.
Step 2: Now select the ‘Acquisition’ tab on the left hand side. After that, a drop down menu will appear and from there select the ‘Overview’ tab.
Step 3: In the ‘Acquisition Overview’ tab, select the ‘Organic Search’ from the list of different traffic sources.
Step 4: In the next screen, select the ‘Landing Page’ option (just above the main data table).
Step 5: You can see a list of URLs and against each URL you can see the organic search traffic data.
Further, you can do following activities on this page:
1. Select date range
2. Compare data between different periods (custom, month to month, year to year)
3. Click on the specific URL for more information
Conclusion
I hope this was helpful.
Google Analytics is definitely one of the best tools to monitor your website performance, and you now know how to check if your SEO efforts are resulting in organic search traffic.
