As part of this series, we pick famous websites in a particular niche and try to dissect them for their onpage SEO best practices. If you happen to be in a similar niche, this series will help you learn the closely guarded secrets of the websites you have always loved and adored, and have secretly aspired to be one.
As part of this series, we pick famous websites in a particular niche and try to dissect them for their onpage SEO best practices.
If you happen to be in a similar niche, this series will help you learn the closely guarded secrets of the websites you have always loved and adored, and have secretly aspired to be one.
In the previous post of this series, we tried to figure out the SEO strategy of Kissflow, a B2B SaaS company with $10 mn+ in revenue and 400k+ of website traffic per month.
Today, we will go a step further and dissect the SEO strategy of another B2B SaaS business by the name of CallHippo.
CallHippo is in the field of Internet telephony and you will witness some industry specific action today.
So let’s dig in.
Monthly Traffic: 150k+ visits (Source: SimilarWeb) Search traffic: ~60% Industry operating in: VoIP & Internet Telephony
Monthly Traffic: 150k+ visits (Source: SimilarWeb)
Search traffic: ~60%
Industry operating in: VoIP & Internet Telephony
4 OnPage SEO Learnings from CallHippo
#1. Write content around onboarding
Let’s agree on one aspect: irrespective of how smooth we think our onboarding process is, there is always a hiccup left.
What if you can detail out your onboarding process as a blog post or a feature page.
This will serve 2 purposes:-
- It will guide the user in the right direction
- It can ensure the user achieves the intended objective of getting started in the least amount of time.
That’s exactly what CallHippo is doing.
This great idea would have remained hidden within their website. But thanks to OnPage Champ, we captured a content change on this idea and that’s how we figured it out.
#2. Follow the trends
Just like we observed in the Kissflow case study, CallHippo is also publishing content on the latest trend of COVID 19.
As more and more businesses go remote, the need for internet telephony and VoIP based support solutions will increase. That’s the trend CallHippo intends to capture.
You can clearly notice that CallHippo has started publishing content around the same.
#3. Scale up your money pages
We all have our money pages where we receive a lot of traffic, conversions and revenue. Since these pages have a lot of SEO value, it makes sense to understand what your competitor is doing and target some of their ideas.
If you are in the internet telephony business, your money pages are the location specific “SignUp” pages and the “Alternative/Comparison” pages.
Want to figure out what all SignUp pages CallHippo has published? You can do it within OnPage Champ in just 5 seconds, by running a search query on the target’s sitemap, as shown below:-
If we talk about the “comparison” pages, CallHippo has 60 such pages.
#4. Hunt for high CPC keyword ideas
If CallHippo is your competitor, running a quick audit of the website within OnPage Champ throws keywords ideas that are worth gold.
For example, CallHippo is publishing content around hosted PBX and virtual PBX systems. This is in line with our first learning where companies might be looking for hosted PBX solutions in the wake of COVID 19.
Now let me show you the keyword stats for “hosted PBX” in the US. With a CPC of $100 and SEO volume/difficulty of 880/34, this is a great insight.
And that’s when I have spent just 15 minutes analyzing their website. Spend more time with the data and I am sure you can dig out more of such precious nuggets from the website.
If you are a SaaS marketer still not tracking your competitors, you have a huge SEO opportunity left untapped.
OnPage Champ can help you learn the most closely guarded SEO secrets of your competitors, that too by spending just 15 minutes/week.
Signup for OnPage Champ now here.