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OnPage Champ vs. UberSuggest: A Detailed Comparison

OnPage Champ vs. UberSuggest: A Detailed Comparison

Since the day we launched OnPage Champ, we have been asked this question multiple times:-

How is OnPage Champ different from UberSuggest?

Let me answer this today.

There is hardly any similarity between the two SEO tools.

In fact, both products compliment each other and should be part of your “go-to list of SEO tools”.

That’s because both support a different part of your SEO journey and both do it awesomely well.

Let’s evaluate the benefits and advantages of both these SEO tools.

About UberSuggest

UberSuggest is an SEO analysis tool that helps you generate content ideas through extensive keyword research.

It’s very much similar to some heavyweight (and heavily priced) SEO tools like SEMRush, Ahrefs, Moz, etc., except that Ubersuggest is 100% free to use.

While Ubersuggest is not as extensive as the other paid keyword research tools, it is a perfect fit for SEOs who are tight on budget and do not need very extensive keyword research insights.

Major Use Cases of UberSuggest

#1. Keyword research

This is probably the most widespread use case of UberSuggest.

Just key in the “Keyword + Location” combination and Ubersuggest will spit out the organic search volume patterns.

Not just that, it also gives you insights around the organic ranking difficulty and paid ranking difficulty for the keyword, along with the Google CPC data.

Ubersuggest_Keyword Research

Combine the search volume data with search difficulty score and you get a powerful insight around which keywords to include as part of your SEO strategy.

This is one feature that I use 80% of the time I log on to UberSuggest.

#2. Content ideas

You can input any domain URL into UberSuggest and it will tell you the keywords that drive organic traffic to that domain, along with the domain page that ranks for that keyword.

Using this insight, you can see the type of content that drives traffic and you can use that as an inspiration to write your content.

#3. Backlink data

I found the backlink data from Ubersuggest to be way off the mark, so I won’t suggest that you rely on it.

However, if the quality of this data improves in the future, you can definitely use Ubersuggest to understand the link profile of a web URL.

Is UberSuggest the right tool for you?

You need to understand that UberSuggest is 100% free.

So it’s unfair to expect that you will get all the advanced features as offered by some of the well-known keyword research tools.

Moreover, you won’t find the search volume data to be accurate.

It then becomes important to carefully understand your needs and then make a choice.

If you are on a tight budget or are not sure about your needs, go with UberSuggest.

As your skills evolve and you outrun the power offered by Ubersuggest, switch to a better tool.

About OnPage Champ

When it comes to SEO, you will observe that 90% of the tools (including UberSuggest) focus on keyword research and link building.

It’s because when Google started, SEO was equivalent to keywords and backlinks.

But not anymore.

Why use OnPage Champ?

Today, the quality of your content is way more important than the quality of your backlinks.

The probability to get poor content ranked is abysmally low, even if you have a great backlink profile.

At the same time, the probability of great content getting ranked is extremely high, even with a poor backlink profile.

Don’t trust me?

Refer to the example below where my DA 12 website is ranking for highly competitive keywords.

This ranking is against DA 50+ websites and for some highly competitive keywords.

Low DA website ranking on top

And that’s where OnPage Champ plays a major role in your SEO journey.

The tool helps you optimize your on-page SEO elements (content, technical and HTML) by analyzing the top 10 ranking URLs and drawing from their best practices.

How OnPage Champ works?

You need to enter your focus keyword + location, and OnPage Champ will carefully analyze the most critical on-page SEO elements of the top 10 Google results.

These insights can be used to derive patterns around what’s working for the competitors, and the best practices can be replicated in your SEO campaigns.

Major use cases of OnPage Champ

#1. Competitor research

To Google, quality content is not limited to just words and ideas.

Quality includes how structured your content is, how engaging it is, what’s the depth and coverage, does it answer user query in full or not, and so on.

In effect, on-page SEO refers to optimizing the technical, content and HTML related factors of a web page so that the right signals are sent to the Google search bot.

And OnPage Champ’s SERP Audit feature can be your go-to SEO tool tfor this.

OnPage Champ can help you derive the on-page SEO best practices of the top 10 Google URLs as highlighted below.

OnPage Champ_SERP Audit example

#2. On-page SEO Optimization

If you have an existing web page, OnPage Champ offers an option to key in your URL and get it compared in real-time with the top 10 Google URLs (for a keyword + location combination).

Using this feature, you can quickly analyze the shortcomings of your page (from the on-page SEO perspective)  and can take corrective measures right away.

#3. URL tracking for on-page SEO changes

As I said, the majority of SEO tools in the market track backlinks for a web domain and relate it to their rank fluctuation.

Taking a different approach, OnPage Champ tracks the on-page SEO changes and relates them to the rank fluctuation.

These results let you make data-backed decisions when it comes to continued on-page SEO.

Here’s how you can track web page changes for any URL.

How is OnPage Champ different from other OnPage SEO Tools?

There are multiple ways we are different from others

#1. Most of the tools give a static on-page SEO analysis of your page. They will tell you what’s missing and what’s not, but won’t tell you what should be done. OnPage Champ gives you actionable insights.

#2. Other on-page SEO tools don’t compare your URL against the top ranking URLs. When it comes to ranking on Google, you need to do relative optimization. Majority tools offer absolute optimization with no relation to what the competitors are doing. OnPage Champ solves that gap.

#3. As of writing this post, I haven’t seen even a single tool that offers you ranking fluctuation wrt the change in on-page SEO elements. Practically speaking that is equally important as the change in backlink profile. OnPage Champ will provide you with this data so that you can make data-backed decisions while experimenting with on-page SEO.

Is Onpage Champ the right tool for you?

It’s the right tool for you if

  • You are an SEO pro and spend hours analyzing the best practices of your competitors. Onpage Champ can help you improve your productivity and do the heavy lifting for you, in less than 30 seconds.
  • You don’t know much about SEO and are standing still when it comes to optimizing your website. Better use insights from OnPage Champ and optimize your pages. We are not saying you will start ranking on top but at least you will start sending the right signals to Google and rank somewhere. This is the first step to ranking on the top.

While OnPage Champ is available for a monthly subscription, we also offer a freemium model wherein you can sign up and can get free monthly credits to use.

If you are a non-frequent user, this feature will suffice your needs.

Sign Up for Free Trial


As I said initially, OnPage Champ and UberSuggest are 2 killer tools that help you take care of entirely different components of your SEO journey.

You can use UberSuggest for keyword and content research, while you can use OnPage Champ to optimize your web page content (and other on-page SEO elements).

Both offer a free(mium) version and are must-have SEO tools in your arsenal.

2 thoughts on “OnPage Champ vs. UberSuggest: A Detailed Comparison”

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