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Internal Linking Best Practices for Better SEO
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Best practices for Internal Linking
Be natural and contextual
Don’t link just for the sake of it. Use an internal link because your user will benefit from it. Keep it relevant and natural.
Use anchor text judiciously
Don’t use the same anchor text every time you link internally to a page. Also, avoid using the same keyword while linking.
Use follow links
All internal links should be ‘do-follow’. Link deep. This increases the crawlability of your website and also passes the link juice for maximum SEO benefit.
What is Internal Linking in SEO?
Internal linking refers to linking of one web page to another within the same website. If done strategically, it can help you increase the crawling speed of your website and gain better search rankings in shorter time period.
Internal linking is in the hands of the website owner and is an important on-page SEO component. However, internal linking needs multiple website pages so that you can link them together. As a result, internal linking is a never ending exercise; it keeps on going as long as you publish new content or create new pages.
Impact of Internal Linking on SEO
Lower bounce rate
Follow a user centric approach while linking internally. This will ensure user experience doesn’t break, and the user moves smoothly & contextually between pages.
Better crawl ability
Search engine bots can discover new pages quickly if they are well linked to each other. Right internal linking will make your pages rank faster.
Positive SEO impact
Internal linking helps in passing of SEO juice amongst different pages, thus lifting up your weak pages and strengthening the already strong pages.
Why ONPAGE CHAMP ?
Lesser data, more insights
OnPage Champ provides only actionable on-page SEO insights that you can easily digest and work upon. No more information overload.
Scale up your SEO fast
OnPage Champ shrinks competitor on-page elements research time from hours to minutes, enabling you to execute your SEO campaigns faster.
Eliminate guesswork
OnPage Champ tracks all on-page SEO activity for your web pages and correlates them to ranking fluctuations. You now know which on-page elements impact search rankings.
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