Within a time span of one month, we improved our search engine traffic by 100%.
Don’t believe me? Look at the graph below.
You might be wondering how.
Let me share my top 12 proven strategies that I used to double my blog’s traffic.
Some of these techniques you might already know. But when you use it as a combined strategy, these activities can have twice the impact than their usual effect.
How did I increase my blog traffic?
1. Write content for the users
There has been a long-standing debate of — whether I should write content for search engines or people.
For once and all, let me clear this confusion in the air.
You need to know that Google is built to understand what their users want.
When you try to write for search engines, your only focus is on keyword density, keyword variations, and content length. In short, you are trying hard to help your SEO efforts.
But it doesn’t help your users.
Google is constantly evolving, and it can easily identify high-quality content. In fact, they have a 168-page Search Quality Rater’s Guideline that talks about what they consider ‘good content.’
If you want to improve your site’s visibility, write for the humans.
2. Create in-depth content
Studies have shown that long-form content performs better than short content.
So should I write a 2000-word article or go for 5000 words instead?
The best approach is to run a quick SERP audit and see the range of content length your competitors are publishing for the specific keyword. You can then use that information to create even better content than them.
Here’s how the SERP audit looks like:
But then again, you shouldn’t create long content just for the sake of having long-form articles.
It might be true that in-depth articles attract more readers than the short ones. At the same time, this huge content should be well-written, highly researched, and add value to the readers.
In short, quality is the key here.
One reason why long-form content performs well is that it naturally is more keyword-rich. It increases the chances to show up in the results for long-tail keyword searches.
If you look at our OnPage Champ blog, every guide we publish is in full detail.
In-depth content is more likely to satisfy the reader’s query. As a result, you will see increased visibility of your website.
3. Build an email list and send updates
Email is one of the best methods to grow your blog traffic.
Did you know that 91% of consumers check their email daily, and more than 196 billion emails are sent every single day?
We are so busy focusing on bringing new visitors to our site that we often forget that the trick is to get your existing visitors coming back to you.
More than 70% of readers leave your site never to return. That’s why it’s important that they subscribe to your blog so that you can communicate with them anytime.
Here’s how we do it:
Don’t try to spam their inbox. Use it to keep them updated about your new blog posts.
Pro tip: Email should add value to your users, not ask for it.
4. Optimize on-page elements of a web page
I have previously mentioned how in-depth content performs better than short ones.
But if you don’t pay attention to important on-page elements of your web page, even a 2500-word content won’t make it to the top of the SERP.
On-page factors of a web page help Google understand the context and relevance of your content. This is why, most often, you will also find a 500-word content ranking on the first page.
Using tools like the OnPage Champ, you can run a quick audit of your web pages (or that of your competitors).
It gives clear visibility into your on-page elements to help you optimize your page like the top-ranking results.
One of the quickest ways to increase your blog traffic is by growing a presence on social media.
It offers a great platform to interact with your audiences and influence them with your content.
But it requires effort, and you will need to be always active on all social platforms.
Again, you need to be mindful of where you want to grow your presence. In other words, meet your audiences where they are.
OnPage Champ primarily focuses on LinkedIn because that’s where our CXO audience is most active. We are also active on Facebook groups because that’s where the second set of our audience (bloggers) hang around.
Similarly, the chances are that a fashion blog would gain more traction on Instagram.
By regularly posting on social media channels, you will increase your blog’s visibility.
6. Make sure to reach out to people you have mentioned in blogs
The formula is simple. You need influencers to promote your brand.
In a survey, 87% of B2B buyers responded that they give more credence to influencer content.
That’s why you should create content revolving around influencers in your industry. When you do, you can ask them to link to your content and share it.
This will help you bring more traffic to your site.
Once you have published the blog post, you can always send them an email asking them to share your post. A very basic example:
I’m delighted to inform you that we have published a blog write-up mentioning your brand. Here is the link to it: <link> We’d be glad if you could share it with your readers on your website and social media. Do like our <Social Media> page to get updates of our new blog posts on your newsfeed. Have a great weekend. Cheers
I’m delighted to inform you that we have published a blog write-up mentioning your brand.
Here is the link to it: <link>
We’d be glad if you could share it with your readers on your website and social media.
Do like our <Social Media> page to get updates of our new blog posts on your newsfeed.
Have a great weekend.
7. Do guest posting
Guest posting is an opportunity to connect with your potential audiences.
It helps you create a traffic channel that can send highly relevant users to your blog. This is why guest posting can be highly effective.
When you publish on a high-authoritative site, you can take advantage of their already-established loyal community and direct them to yours.
However, it is equally important that you create high-quality content if you really want to grab their attention.
Besides, it is a proven fact that the traffic from guest posting is more likely to take action on your site than others.
8. Accept guest posts
When you do guest posting, it brings your traffic. But it’s the other way around too.
Publishing guest posts on your blog from authors who have a good reputation online can help you increase visibility (because Google cross-checks the expertise/authoritativeness of the writer before deciding to rank it on the top).
You improve your chances of ranking in Google, which can help you gain traction.
9. Do interviews/roundups for your blog post
If you have scrolled through our blog, you must have found the ‘SEO Expert Roundup Series.’
As the name depicts, we publish exciting life experiences of top SEO experts here.
The process is pretty simple.
Any SEO experts who want to get featured in our blog approach us (in many cases, we approach them too) with their request.
If their profile fits into our criteria, we conduct an email interview to know about their journey.
Interviewing influencers and bloggers on your blog has its own advantages.
They are more likely to share it with their users on social media or via email, asking them to check out their interviews.
You don’t only get passive traffic, but you may also gain a backlink if these influencers link back to you. What’s more, you get new content ideas for your blog. Win-win, isn’t it?
10. Keep updating your content
Another critical thing to keep in mind is that Google loves fresh content.
So if you want to keep ranking on the top, you need to keep updating the information.
You can always publish new blogs everyday. But to save some time and effort, it’s better to refurbish your old posts.
Besides, some information on your old blog posts may become outdated soon.
Learn to prioritize which blogs need your attention first. You can start by searching for the post that is already ranking on the top.
To keep your position intact, you can give it a new boost.
Once the post is ready to be published, you can either choose a new URL or post it under the same URL.
If you go for a new URL, don’t forget to add a 301 redirect from the old URL to the new one.
You start with reading about ‘Moon,’ but end up on the ‘Climate Change Effect’ post on the same website.
Has this ever happened to you? This is the magic of internal linking.
Internal link connects one page to another within the same website. It makes it easier for visitors to find your best content.
You can link high authority pages to those pages that need a little boost to improve their performance in the search engines.
Not only that, but the internal linking structure helps search engine crawlers better index your site.
It helps them understand the context and relationship between different posts on your blog. In other words, it acts as a ranking signal.
That’s why, place internal links strategically and smartly to increase your page views and reduce bounce rate.
12. Give call-to-action in blog posts
I’ll get this straight. The longer the visitor stays on your website, the more they get to know about your business.
So the smart way to use the call-to-action, or CTA, the button is to link your posts to another related topic. So stay mindful of the anchor text that you use with the CTA button.
Try to use relatable keywords so that both users and Google can know the relevancy of the link.
You can also use CTA for other purposes, such as asking them to share the post on social media or subscribe to your email list.
Before you can truly start seeing results from your blog, you will need to put in the effort, time, and patience.
To see a 100% increase in our traffic wasn’t just a one-time effort. It took more than a year to reach where we are today.
So before you get disappointed that your blog isn’t attracting visitors and you might want to give up, hold it for a little while more.
Don’t just kill your blog yet. Instead, follow the above shared proven strategies religiously, and see how it turns out to be.
Blogging can help establish you as an authority in your industry.