One thing you will constantly hear in PPC and SEO is the phrase ‘keyword search volume’. In this blog post, I’ll deep dive into this topic and explain what is keyword search volume, why it is im...
March 24, 2020
What is an XML sitemap? In simple terms, an XML sitemap is a list of all the URLs present in a website. XML stands for ‘eXtensible Markup Language’ and is a standard file format used for sitemap...
March 23, 2020
What is a rich snippet? In simple terms, a rich snippet is an enhanced version of a regular search snippet that we see in Google. Google uses structured data markup (in HTML) to pull up extra inform...
March 20, 2020
What is search intent? Search intent is the reason behind a query. In other words, it’s understanding why the users are making a search query in the first place. Do they want to buy a product, or ...
March 18, 2020
Optimizing anchor texts for SEO is crucial for your search ranking success. If you do it right, tighten your seatbelts to witness an improved performance of your site in the search results. And if you do it wrong, say a big hello ...
March 16, 2020
If you want your product/service to reach out to a large set of audience, you can’t ignore search optimization anymore. It includes strategies that build the visibility of your website on search eng...
March 13, 2020
Growth hacking is a concept that aims to generate business growth in a short period of time, using minimal to no resources. Contrary to a popular belief, growth hacking is not just about marketing. It...
March 11, 2020
SEO is an ever evolving concept. Right from its early days to the day today, SEO has witnessed a sea change. Practices that were set standards a couple of years back are now no more than spam. With Go...
March 9, 2020
A featured snippet is the answer box that appears on top of the search engine result page (SERP), above organic listings. It helps searchers find what they are looking for in the shortest time span....
March 7, 2020
“Guest posting is a white hat SEO technique.” If you have been living with this notion all this while, let me break the myth for you. Any form of intentional link building done at scale is against...
March 5, 2020
What are meta tags? Meta tags are snippets of code that appear in the page source code/HTML. Meta tags stand for ‘metadata’ and provide information about specific components of a web page. Meta tags are not visible to the end ...
March 2, 2020
Featured snippets have been around for a long time now (since 2014 to be specific). However, I have seen a lot of attention from the SEOs only in the recent past. There are 2 key reasons:- Featured sn...
February 26, 2020
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