Growth hacking is a concept that aims to generate business growth in a short period of time, using minimal to no resources. Contrary to a popular belief, growth hacking is not just about marketing. It...
March 11, 2020
SEO is an ever evolving concept. Right from its early days to the day today, SEO has witnessed a sea change. Practices that were set standards a couple of years back are now no more than spam. With Go...
March 9, 2020
A featured snippet is the answer box that appears on top of the search engine result page (SERP), above organic listings. It helps searchers find what they are looking for in the shortest time span....
March 7, 2020
“Guest posting is a white hat SEO technique.” If you have been living with this notion all this while, let me break the myth for you. Any form of intentional link building done at scale is against...
March 5, 2020
What are meta tags? Meta tags are snippets of code that appear in the page source code/HTML. Meta tags stand for ‘metadata’ and provide information about specific components of a web page. Meta tags are not visible to the end ...
March 2, 2020
Featured snippets have been around for a long time now (since 2014 to be specific). However, I have seen a lot of attention from the SEOs only in the recent past. There are 2 key reasons:- Featured sn...
February 26, 2020
Search engine optimization (SEO), as a concept, is constantly evolving. With emerging technologies like artificial intelligence, search engines are continuously improving their way to deliver better...
February 19, 2020
This is the fifth interview of our SEO Expert Roundup Series where we publish interesting life experiences of top SEO experts. Whether you are a freelancer, a blogger or an agency, all we want is your...
February 7, 2020
Have you ever noticed what Google shows for each result when you search? If you said the title and meta description, great job. But chances are you missed the 3rd aspect – Page URL, also known...
February 5, 2020
Let me start with a caveat first: this post is not about SEO or another upcoming digital marketing trend. This post is about my learnings from recently concluded event named SaaSBoomi, often touted as...
January 29, 2020
Meta description is to CTR what Robin is to Batman. Without the right meta description, your CTR rates will suffer, thus jeopardizing your SEO efforts. While Google still maintains its stand of not using meta description as a dire...
January 22, 2020
A. What are the internal links? Internal links refer to those URLs that link to other pages on your website. These are different from external links that connect to pages from your website to another ...
January 20, 2020
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