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13 Best SEO Tools for Small Business [Mostly Free or Freemium]

13 Best SEO Tools for Small Business [Mostly Free or Freemium]

For a small business to rank on top of Google search results, SEO tools play an important role.

There are multiple SEO activities like keyword research, competitor research, rank tracking, backlink monitoring, on-page optimization, on-site optimization, etc. that need to be performed on a day to day basis.

Doing manual work is not always possible and as a small business, you need  the right SEO tools to save your time and effort.

While SEO tools can’t guarantee success, they can definitely help you achieve, monitor and amplify your success.

Our evaluation criteria to find the best SEO tools for your small business

Being a startup, we understand the SEO challenges of a small organization.

Our evaluation of best SEO software for small business is based on the way we do SEO for our own business, keeping the following factors in mind:-

  • Pricing: Our evaluation list consists of SEO tools that are either free or are reasonably priced for small businesses.
  • Scalability: While the SEO tool should support the needs of a small business, it should be scalable to meet your future SEO needs.
  • Functional: We are suggesting you those software that cover a critical spectrum of SEO in depth.
  • Actionable: Our list of SEO tools will help you derive meaningful analysis of the reports and data, without getting overwhelmed.
  • Small business needs: We understand that you may not be well versed in SEO. Therefore, we have excluded tools that need expert-level knowledge to derive meaningful analysis.

 Top 13 small business SEO tools:-

1. OnPage Champ

Pricing: Free and Paid Plans

If you want to rank on top of Google for a particular keyword, your small business website needs to be optimized for onpage SEO.

However, you may not have enough expertise on how to write SEO optimized content and HTML elements.

That’s where OnPage Champ can be your savior.

OnPage Champ SERP Audit

The SERP Audit functionality within the software shows you how your top ranking competitors have structured their web pages.

Equipped with this information, you can optimize your web pages and build on top of your competitors’ success.

OnPage Champ tracks and analyses 20+ onpage SEO elements of any web URL.

Not just that, you can also put your or a competitor’s web page on tracking using the “URL Tracking” feature of OnPage Champ.

OnPage Champ Track URLs

OnPage Champ will notify you whenever there is a change in the rank or content of the page.

Why OnPage Champ for a small business?

  • It helps you learn from the SEO success of your competitors’ and replicate it for your website.
  • It automates your web page change tracking and competitor research process.
  • You can benefit from it even if you are a beginner.
  • It saves you 20+ hours a month of SEO effort.

More about using OnPage Champ

  • Simple Signup using just name and email ID
  • No Credit Card required
  • Free plan available (sufficient for basic SEO needs of a small business)
  • No installation or coding required

Paid Plans

Starting from USD 14/month

2. Yoast Plugin for WordPress

Pricing: Free and Paid Plan

Yoast plugin is an on page SEO analysis tool for WordPress based websites.

Once you have framed your content within WordPress, you can use Yoast to key in a focus keyword and check how well the content is optimized for onpage SEO.

Yoast for WordPress

This plugin provides suggestions on how to optimize content for a focus keyword.

Also, it provides you with readability analysis, i.e, how easy your content is to read. This feedback is very helpful to improve the user’s reading experience.

Third, it provides you with a snippet review metric. In this, you can see how your web page appears in SERPs. It helps you set the page title, web page URL and meta description.

While a green signal by Yoast doesn’t guarantee a first-page rank, it is a good enough indicator that the basic onpage SEO is in place.

You can use on page SEO insights of your competitors from OnPage Champ and then optimize your page, and check within Yoast how well your content is optimized.

Not just content optimization, Yoast also gives you control across multiple on-site parameters like auto-generating XML sitemap, making a page no follow/no index, editing robots file, etc.

Why Yoast for small businesses?

  • Free tool to run onpage SEO checks
  • Needs no coding (a basic setup is required though)
  • Killer combination when used alongside OnPage Champ

More about using Yoast Plugin

  • You need to download the Yoast WordPress plugin within your console 
  • You need to register before getting started

Paid Plans

USD 89 per website (one time)

3. Answer The Public

Pricing: Free and Paid Plans

AnswerThePublic is a smart web-based content marketing tool that can introduce you to a whole bunch of new ideas for your content strategy.

This tool fetches results related search queries from Google and Bing and categorizes them across how, when, what, where, etc.

In simple terms, it tells you how users are searching the internet for a particular keyword.


Powered with this information, you can produce content that your audience is actually searching for on the internet.

Using this SEO tool, you can gather new and refreshing content ideas for your small business.

Not only you gather fresh and refreshing content, but you also discover a new set of less competitive keywords which you can target for entirely a new set of audience.

Why AnswerThePublic for a small business?

  • Uncovers multiple content ideas
  • Helps you generate intent-based content
  • Saves hours of research time

More about using AnswerThePublic

  • Limited free searches available
  • You can use the free plan without even registering
  • Free plan limited by the number of searches (per day) and amount of data analyzed

Paid Plans

Premium – USD 99/month

4. UberSuggest

Pricing: Free and Paid Plans

UberSuggest is a free multilingual keyword research tool by Neil Patel.

It helps you generate content ideas through extensive keyword research.

Just type in the keyword and location and UberSUggest will provide you with analysis of the target keyword across metrics like search volume, search difficulty score, paid difficulty score and cost per click.

It also shows you the related keyword ideas for the target keyword.

Along with this, you can also do competitor intelligence analysis. Just enter any domain and get the data around keywords and the top-ranking pages.


You can use this data to get the content that drives traffic to your competitors and start working on something similar for your small business.

Why UberSuggest for small businesses?

  • Free keyword research tool
  • Helpful for SEO beginners and marketers on a tight budget
  • Doesn’t provide deep analysis, but is good enough for small business SEO needs

More about using Ubersuggest

  • No SignUp required, just visit their website and start using the tool
  • If you sign up, you get more keyword suggestions

Paid Plans

Varies, depending on your geography

5. LongTailPro

Pricing: Paid Plans only

Once you outgrow Ubersuggest for your small business SEO needs, you can switch to Long Tail Pro for keyword research.

It is highly recommended for users who are just starting out or are targeting a highly competitive niche.

LonTailPro will help users find low competitive long-tail keywords in order to improve the rankings in SERPs and increase conversions.

Just need to enter the seed keyword and this SEO software will show you the related searches along with with search volume, keyword competitive score, words, rank value, and Google CPC data.

One of the most important features of this tool is Keyword Competitive Metric.

This metric makes you understand the competitive nature of the keywords, i.e, which keywords are easy to target and which keywords are out of your league.


Why LongTailPro for small businesses?

  • Light on the pocket (as compared to other keyword research tools)
  • Very helpful for niche businesses where long-tail keyword directly translates to buying intent

More about using LongTailPro

  • There is no free or freemium plan available
  • You need to pay first to start using LonTailPro

Paid Plans

  • Starter – USD 37/month
  • Pro – USD 67/month

6. WMS Everywhere

Pricing: Free

WMS Everywhere is a free Chrome Plugin that offers keyword search volume, advertising CPC and “Related Keywords” volume right within Google Search.

WMS Everywhere

It may happen that you are browsing something on the internet without realizing the value of the keywords that are related to the target keyword.

WMS gives you instant, on demand results and lets you capture hidden, unknown opportunities.

This is a must have tool to supplement your keyword research.

Why WMS Everywhere for small businesses?

  • 100% free Chrome extension.
  • Saves a lot of time and effort in finding secondary keywords.
  • Doesn’t require active monitoring. A quick glance at the results and you are done.

More about using WMSEverwhere

  • No need to sign up or register. Just install and start getting recommendations.
  • You need to choose your preferred location to get keyword volume. 
  • If you don’t select a location, it automatically picks your current location based on IP.

Paid Plans

Not available

7. Google Search Console

Pricing: Free

Google Search Console is a free tool by Google that helps website owners monitor, track and analyze the site’s performance across Google search results.

You can track and analyze the performance of your website as a whole and also for each individual web page in terms of search rankings, keyword impressions and organic clicks generated.

You can also use Search Console to find keyword ideas for your future content pieces.


Many times, you will see your content ranking for keywords that you didn’t plan in the first place. Some of these keywords can become central ideas for your next content piece.

Google Search Console

Why Search Console for small businesses?

  • Allows you to submit the sitemap
  • Keep a track of broken links and 404 errors
  • View internal and external link profile
  • Keep track of issues related to AMP, mobile usability, etc.
  • Can request indexing of new or updated content
  • Keep an eye on spamming, indexing or such related issues

More about using Search Console

Paid Plans

Not Applicable

8. Google My Business

Pricing: Free

Whatever be the size of your business, you should claim your Google My Business listing without fail.

It’s a free and easy to use tool that allows managing the details of your physical location, including how it appears within search results and on Google maps.


That means it makes it easy for your customers to find your physical setup.

This becomes even more important if you are a local business (e.g. restaurant, saloon, car agency etc.) and your business is largely driven by walk-in customers.

A well optimized Google My Business profile helps your SEO, thereby pushing your listing up the ranks. 

That means more customers and even more clicks and traffic.

Why Google My Business for small businesses?

  • Free and extremely easy to use 
  • A well optimized MyBusiness profile helps you rank for local listings
  • Acts as your mini e-shop, driving footfalls to both your website as well as your physical store

More about using  Google Speed Insights

If you still haven’t claimed your business listing, do it right away. Make sure you build an impressive and complete profile, including a focus on generating user reviews. More details here

Paid Plans

Not Applicable

9. Pingdom

Pricing: Free and Paid Plans

Pingdom is a SaaS-based SEO tool that specializes in monitoring the technical performance of a website.

This tool comes with a lot of features like uptime monitoring, real user monitoring, synthetic interaction monitoring, page speed monitoring, reliable monitoring, root cause analysis, etc.

While there are multiple features available within Pingdom, I would suggest you use it at least for Page Speed Monitoring (which is an important ranking factor for Google).

You will get an analysis of your web page load time along with insights on how to take corrective actions at the earliest.


Results from Pingdom

Why Pingdom for small businesses?

  • Free tool for page speed monitoring
  • Gives step by step score of each parameter that impacts web site speed
  • Unlimited monitoring

More about using Pingdom

  • You can use page speed monitoring tool without any signup
  • To use other Pingdom products, you need to signup
  • There is a free trial period of 14 days (credit card would be required to register)

Paid Plans

  • Standard – $42.12/month
  • Advanced – $82.45/month

10. Google Speed insights

Pricing: Free

Google PageSpeed Insights is another web page speed analysis tool.

This tool analyses the web page (both for mobile and desktop platforms) and provides you with suggestions for improving the page load time.

This tool provides you with a score (on a range from 1-100) that indicates page load speed.

A score of less than 50 is considered slow, between 50 – 90 is moderate and above 90 is fast.

This tool provides you with lab data and field data for a web page. Lab data is collected in a controlled environment for debugging performance issues. Field data is for real-time analyses of a web page.

A faster responsive site reduce bounce rates, increase conversion rates and is good for your SEO.

Google PageSpeed Insights

Why PageSpeed Insights for small businesses?

  • Free tool for page speed monitoring
  • Gives step by step score of each parameter that impacts web site speed
  • Analysis for both mobile and desktop

More about using  Google Speed Insights

You can use page speed monitoring tool without any signup

Paid Plans

Not applicable

11. Google Keyword Planner

Pricing: Free

Google Keyword Planner is a free Google tool and is a part of Adwords PPC platform.

This tool will help you find ‘related keywords’ for the focus keyword you enter. You need to enter either words, phrases or any URL.

[ FYI : You can enter upto 10 words or phrases at a time ]

For every suggestion(keyword research), you’ll see:

  1. Average monthly searches;
  2. Competition
  3. Top of page bid(low range)
  4. Top of page bid(high range)

Average monthly searches will help you to understand which keywords you can target, competition metric refers here only Adwords competition and not SEO, and top of page bid metric shows you the amount you require to pay for ranking at the top for that keyword.

Google Keyword Planner

Why Keyword Planner for small businesses?

  • Free tool to know keyword volume
  • Also provides Pay Per Click (PPC) data which is useful for running Google Ads

More about using  Google Keyword Planner

  • You need to signup before you can start using Google Keyword Planner
  • This tool is bettter used for managing your ads than doing keyword research

Paid Plans

Not applicable

12. SERPMojo

Pricing: Free and Paid Plans

SERPMojo is an Android based mobile app that helps you keep a close watch on your keyword ranks on Google.

You just need to enter your domain and a list of keywords and the app does the rank tracking for you.

You can add as many domains and keywords as you like and track ranks across 25+ geographies.


The only drawback of the free plan is that you need to manually refresh the ranks. 

But as part of their paid offering, the ranks get automatically refreshed every day.

Why SERPMojo for small businesses?

  • Free plan with no restrictions on number of keywords or domains added
  • Geography specific rank tracking
  • Visual representations and basic analytics available

More about using SERPMojo 

  • No registration or signup required to get started.
  • Just create a project (that includes a domain name) and key in a couple of keywords.

Paid Plan

USD 5 a year

13. Google Analytics

Pricing: Free

Google Analytics is a free tool  by Google that analyse website traffic on your website.

With this, you can track all the sources of traffic on the website and also keep a tab on the sources that drive traffic to your website.

This tool shows data through 4 different tabs:

  • Audience tab – This basically tells you about the users, i.e, their age, gender, and interests. It helps you better understand the user.
  • Acquisition tab – This tab helps you track the sources from which the traffic is coming, i.e, direct, organic, social, referral, paid search, email, etc.
  • Behavior tab – This tab tells you how the users are interacting with the website, i.e, how long users stay on a website, what is their first and last page on the website, etc.
  • Conversions tab – It is basically related with how people convert on your website, thus it is important for improving conversion rates. You can set conversion goals in this metric.

Google Analytics

Why Google Analytics for small businesses?

  • Free tool for website traffic monitoring
  • Also tracks conversion across the marketing funnel
  • Discover which pages of your website drive traffic and revenue

More about using Google Analytics

  • Like all Google tools, you need to signup with your Gmail ID
  • You need to do the basic setup before Google Analytics starts tracking the traffic

Paid Plans

Not applicable

Frequently Asked Question (FAQs)

#1. What is SEO?

SEO/Search Engine Optimization is the process of improving site visibility on the internet by improving the quality and increasing the quantity of traffic for a website or a web page. All the activities related to SEO are done to improve organic traffic on the website and excludes any kind of paid results.

#2. Does my small business need SEO tools?

Plain answer is yes. SEO is a vast area, encompassing multiple activities. You need tools to track and monitor stuff and then take data-backed decisions. That’s why your small business needs SEO tools right from day one.

#3. Does it make sense for a small business to buy SEO software?

Rather than the size of your business, this answer depends on the degree of your reliance on search engine.

If the majority of your business is generated through Google searches (or that is what your intention is), then do buy SEO tools for in-depth exploration and analysis.

#4. Majority SEO tools I see in the market focus on keyword research and backlink analysis. Why?

Keyword research is the starting step (and the most critical one) in your entire SEO journey.

If you get your keywords wrong, your entire SEO campaign will fall flat. That’s why all serious SEOs do keyword research and the market is quite big for that.

If you talk about backlinks, they are still important for SEO but not as much as they used to be a couple of years back. Google has changed its algorithm to reward quality content, irrespective of the backlinks to the domain. However, most people are still stuck with the old philosophy and they place backlinks as their topmost priority.

We don’t agree with that thought process.

#5. Is on page SEO actually relevant? 

If you have done your keyword research right, then onpage SEO is what actually matters to capture the 1st position on Google.

Onpage SEO is nothing but a fancy word for great user experience – in terms of browsing, readability, quality, clarity and meeting user expectations. That’s what Google rewards you for.

I have a website with a below-average backlink profile, under 15 Moz DA but very high-quality SEO optimized content, and that itself ranks it in the first 3 Google positions.

That’s what onpage SEO does to your web pages.

Did I miss any SEO tool?

This is my list of top 13 SEO tools we use at our business. I am sure they will help any small business set up the right SEO engine.

And now it’s your turn.

Is there any tool that you use at your business or would like to suggest to include in the list?

Do let me know by leaving a comment below.

9 thoughts on “13 Best SEO Tools for Small Business [Mostly Free or Freemium]”

  1. Great list. Another tool I use often for SEO and keyword research is KWFinder by Mangools. I find that for the price it has a lot of features. Also, I’m glad you included Google Search Console on your list. I’m always surprised at how many people forget to use this useful and Free tool.

  2. I wanted to let you know that this is really an informative guide for beginners like me! I have bookmarked this article and I’m sure these tips will be very helpful for me.

  3. Great post!! I am using these seo tools and these are very best tools. Would you like to suggest any tool for content optimization?

    • I am glad you liked it Noah. Try our tool OnPage Champ. You can optimize your content for SEO, that too by seeing what the top ranked URLs are doing. Do let me know your feedback once you try out the tool.

  4. Thats an awesome set of tools, its great to see which of the experts are using which tools. I for now mostly use MOZ and SEMRush. I sure did see a number of tools here that I was not aware of.

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